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Distribution

Rouiba is present in all the wilayas

Our knowledge of Distribution allows us to be present throughout the national territory, and all the present businesses (Malls, Supermarkets, convenient stores and groceries).

Thanks to the new aseptic PET packaging, particularly 33cl, we managed to develop consumption coverage outside the households through the high penetration of HORECA (Hotels, Restaurants and Cafes).

Our proximity is also part of our strengths with a sales force of more than 150 people deployed throughout the national territory. This allows us to achieve 6000 sales outlets of visits per week in Algiers, or 340,000 visits clients per year, and up to 20,000 visits per week over the entire national territory.